Business strategy of Pakistani Ice cream company

Business strategy of Pakistani Ice cream company Established in Pakistan, Ice Age Ltd. Company established manufacturing and selling ice cream shop. This project will have significant implications in the situation today and the cumulative weight of the disease among youth and adults because of increased intake of fat and sugar because of the cumulative satisfactory corruption in ice cream and juice. Making all kinds of ice cream production will be done on site and then be transported to a salon that was established in the heart of the city. Ice Age Ltd. entering the UK market with the aim to launch products as customers needs in English. The company will follow the approach of the strategic position of the target market. Ice Age Ltd. have been deposited into the account of income and behavioral factors while designing a product for UK customers. It is important for companies to recognize the behavior of customers before entry into such markets. Business strategy Our business strategy will include the determination of the most lucrative product markets in a period of time to build himself a new product in this segment. The most important factor for the success of the Ice Age Ltd Brand is perception and how far can build a positive image in the minds of customers. The concentration of the business environment, continuing competitive advantage of quality products will provide powerful support for building the market. Important for us to adopt a different strategy for the Indian market because of high customer who will buy them both for their families. So, we will introduce several new strategies to build ourselves up in the Indian market and develop a strong customer base The Model used for preparing the marketing strategy by Ice Age Ltd.. in the UK Market Product Range External Analysis Competitors Analysis Internal Analysis Environment Analysis Marketing Strategies Future Plans Conclusion The first involves the growth vector will get a market-penetration with existing products Ice Age Ltd will strive to attract customers from competitors through strategic positioning and will build a strong brand equity. The growth vector will involve the expansion of the product during his stay in the market today. Ice Age Ltd and will be offering a new product. This will be addressed not only to existing markets but also for the price conscious segment. The third growth vector will perform the same product to new markets. The fourth is the growth vector for the diversification into new product markets. We will focus on the growth of both vector and study strategies related to the Ice Cream markets. Internal Analysis According to recent studies, most of the newly launched products or services fail because of incorrect analysis of internal and external requirements.   States should be the most effective and efficient management of all internal problems and needs. Because the internal analysis so use full life cycle and the price really depends on the analysis, the Ice Age Ltd. has taken appropriate and effective to fully analyze all the requirements and conditions of the company. During internal analysis the promoter should take care of the following things Raw material requirement Power supply Labour requirement Working force Capital Working capital Internal rules and regulations Proper management Proper material handling External Analysis Customer Analysis UK market with a broad size and demand base offers great opportunities for marketers. Two-thirds of the country the customer lives in rural areas and nearly half of national income is generated here. Only natural that rural markets are an integral part of the total UK market despite the Pakistani market increased dramatically. Rural Bazar booming beyond expectation of all people. This was mainly credited to the surge in the buying capacity of farmers are now enjoying the effect of increasing surplus of agricultural products. In addition, the induction is expected to be Rs 140 billion in the rural sector through the governments rural development schemes in the Seventh Plan and about Rs 300 billion during the Eighth Plan is also believed to have contributed to the rapid growth of demand. High income coupled with low cost of living in rural communities means more money to spend. And the market provides those choices, changing trends and tastes well. Be Ice Age Ltd. has decided to penetrate this market with the basic idea of pressing the middle class that has established itself as a market for big knocks in the perception of many national and multinational players then try to forage into the Indian market. Competitors Analysis NEED OF COMPARISION Customer Mindset Customer loyalty has always had a different status for different brands. Sometimes they buy a few signs for the price or sometimes because of the features. Learn the customer mindset is very important as the level of awareness of individual purchases of different brands of unpredictable and always changing. Market The market share of players in the automotive market, two wheels have to be studied to determine which company in the booming and companies which are in the process of closing. Also sharing in advertising and promotion should be studied. Thus, the market helps us to know the current market leaders and followers of the market so we can develop efficient marketing strategies for various products after analyzing the current position of market players. SWOT Analysis SWOT analysis of Strengths, Weaknesses, Opportunities and Threats and his opponent a glimpse of the companys products. Should be compared to obtain the overall analysis of all major companies and to identify companies with better strength, more opportunities and on the other hand the company has more than weaknesses and threats The above diagram represents the sales of the famous Ice Cream parlors in UK and their sales before Ice Age entered the market This diagram represents the sales pattern of all the Ice Cream parlors in UK including Ice Age Ice Cream Parlor after one year from the launch of Ice Age Ltd (Estimated) Environment Analysis High initial cost of launching Costs associated with the launch of a new business or innovation in existing businesses. There are front ends large investments made in new products, including the cost of product development, market research, marketing and the most important test launching. To create awareness and develop brand new franchise to require very large initial expenditure required in the advertising launch, examples of free and promotional products. Launch costs as high as 50-100% of revenues in the first year and progressively reduce this cost as a sign of maturity, gain customer acceptance and revenue rose. For signs of sustained production of ads varies from 5 12% depending on the category. It is common to occasionally drive by re-launching, which involves repositioning the mark with a substantial marketing support. Market research Customers purchasing decisions based on the perception of the sign. They also continue to change with fashion, income and lifestyle changes. Unlike industrial products, it is difficult to differentiate products based on technical or functional reasons. With increasing competition, companies spend large amounts on the number of product launches. Market research and test marketing the inevitable. Business is located on two aspects of brand equity and distribution network. Marketing driven In relative terms, the marketing function has a greater interest in the Ice Cream. The players need to reach the mass population and compete with other brands. The difference is felt more than a real difference in the product. Brand equity Brand equity refers to intangible assets in the form of brand names. customer loyalty to particular brands is due to the perception that the product has a distinctively superior quality and consistent, satisfying his / her special needs and provide better value for money than other competitor brands. A sign of success to produce strong cash flow that allows brand owners to reinvest some of it in the form of aggressive advertising and promotion to strengthen the perceived benefits of the sign. The value of a mark created in customer demand at a particular indication or willingness to pay premium prices for signs of selection. Distribution network In this sector, one of the most significant success factor is the ability to build, develop, and maintain a strong distribution network. The availability of near customers is very important for the wider penetration of the product largely of high-value products. It took a very big effort to build a chain of stockists, retailers, distributors, etc., and build loyalty. There are entry barriers for new entrants as new products are usually slow moving and has a lower customer demand. Therefore dealers / retailers are reluctant to allocate resources and time. Established players use their power to block new entrants. However, when the product offers a powerful innovation, build equity faster as well as distribution networks. The main problem encountered while marketing in the UK market: a. The people retreated and left behind Market: Total population in poverty has not diminished in any way sufficient. So people are backward and backward until the market by and large the UK market characteristics. b. Many languages and dialects: Number of languages and dialects vary from country to country, region to region and from district to district as possible. The messages must be delivered in local languages and dialects. Although the number of languages that are only 16, which is estimated at around 850 dialects. c. Spreading false signs and seasonal demand: For every product there are many brands local variety, which is cheaper, and, therefore, is required for the masses. d. Different way of thinking: There is a big difference in peoples lifestyles. Brand choices that customers enjoy a different city from the choices available to rural customers. Rural customers usually have 2 or 3 signs to choose from, while the city has multiple choices. The difference is also in the way of thinking. Rural customers have a simple enough idea, compared with urban partners. Marketing Strategies The concept is to make a product different from competitors, or they. When we look at UK ice cream market, we see that the leader continues Naturals Maintained market leadership by continuously differentiate on the basis of a new taste. And comes with a connection in parallel with regular frequency. The only alternative for the Ice Age Ltd to survive in this industry is to differentiate itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, according to different factors of marketing mix four different strategies are made to develop the market in risk in the UK. Target Market Ice Age Ice Cream Health lounge offers a variety of sugar free ice cream and fat free. Ice cream made with special attention to health conscious people and young people and those suffering from diseases such as diabetes.   Ã‚  Ã‚  Ã‚  Ice Age is an exhibition of ice cream that health is the highest of the middle class and wealthy classes of society.   Ã‚  Ã‚  For various special flavor and sugar free and fat-free is the Ice Age of Ice more popular among people concerned about health and fitness.   Ã‚  Ice Age targets markets where people are willing to buy junk food for healthy appetite and the fact that the Ice Age ice-free completely free of fat and sugar to taste the same original. Ice Age and Ice is a market where people from the age of 1 year to 80 years can enjoy their favorite ice cream, bearing in mind those who are health conscious, diabetics, young, etc. Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity. The concept is to make the product different from those of its competitor. When we look at the UK Ice Cream market we see that the leaders naturals have constantly maintained its market leadership by constantly differentiating on the basis of new flavors. And coming up with line extensions with regular frequency. The only alternative for Ice Age Ltd. to survive in this industry will be to distinguish itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, as per the different factors of marketing mix 4 Different strategies are made to market in the developing metropolis in UK. Target Market Ice Age the healthy ice cream parlor offers a broad range of sugar free and fat free ice creams. The ice creams are specially made keeping in mind all the health conscious people as well as youth and people who suffer from illness like diabetes. Ice Age is a healthy ice cream parlor which targets the higher middle class and rich class of the society. Due to the variety of flavors and the specialty of being sugar free and fat free makes the Ice Age Ice Creams more popular among the fitness and health conscious people. Ice Age targets the market where people are ready to buy healthy junk food due to their taste buds and the fact that Ice Age Ice Creams are completely fat free and sugar free with the same original taste. Hence Ice Age Ice Creams targets the market where people from age group 1 year to 80 years can enjoy their favorite ice cream keeping in mind health conscious people, diabetic people, young people, etcà ¢Ã¢â€š ¬Ã‚ ¦ Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity S.W.O.T Analysis Strengths: Less fixed cost required Healthy No side effects Less consumption of sugar Less consumption of fats Reduces chances of illness like diabetes Useful for health conscious people Tasty with health Variety Eco-friendly Weaknesses: Slightly high in price due to use of special products Opportunities: Introduction of new flavors Easy in achieving break even point Prices can be reduced in short run Threats: Lot of competition from existing Ice Cream parlors offering sugar free ice creams

Mobile Phone and Social Media

There are days when I wish marathoner weren't even Invented-Yet I try to Imagine life without social media, and it makes me sad to realize how many people I would no longer be in contact with. The people I communicate with the most on Faceable are not the people that I'm closest to in life. Instead it's the people who either live in other cities or have moved on to other schools and our lives no longer intersect on a daily or weekly basis. I'm able to stay in touch with these people in a way that I wouldn't be able to without Faceable.We're able to share articles, books, recipes, and ideas. I'm able to see them accomplish life goals, get married, start families. Although these friendships are not the same as the friendships I have with my close friends and family, I still value the connection. Social media and smart phones are now a permanent part of society, and I think that is, for the most part, a positive thing. L, for one, am going to try to set aside my phone and ignore Faceabl e for hours at a time, and I'm going to get out of the bait of touching my phone during family and school times.I want to someday have a family, and when I do, devices will not be allowed at family meetings, so it makes sense to get out of the habit now. I'm going to continue to post interesting articles and photos when I see them. But I'm not going to constantly check to see how many â€Å"likes† and â€Å"comments†Ã¢â‚¬Ëœ have. As for using my smartened in public, that's not really an Issue for me. I'm usually daydreaming. â€Å"Look up from your phone. Shut down the display. Stop watching this video. Live life the real way†.This shows me that the rate of successful relationships has gone down because people are to busy using their phones for testing and social media Instead of Interacting with each other. I think that smart phones have been ruling peoples social life. I think that the message I picked will help me later In elite. I would definitely recommend this video to family and friends because it has a deep message in it and it could help in their life. Mobile Phone and Social Media By sucroseCultural Perspective: I-J/ England By now, if you spend any time on Faceable, you've probably seen the â€Å"Look Up† video. Relationship with smart phones and social media. I hate how it has become a reflex smartness weren't even invented. Yet I try to imagine life without social media, and an issue for me. I'm usually daydreaming. â€Å"Look up from your phone. Shut down the people are to busy using their phones for testing and social media instead of interacting with each other. Message I picked will help me later in life.

Vegetarianism for Dummies Essay - 897 Words

They say, â€Å"You are what you eat† and if making good food choices makes you a healthier and happier person, why are healthy food trends seemingly misunderstood and becoming a thing of the past? This semester I will be researching the advantages of choosing to obtain a vegetarian lifestyle and why some individuals are making arguments that are extremely against the practice. This topic is appropriate for a semester of sustained research because there are multiple viewpoints on the issue (including people who have experienced positive health benefits when they cut meat out of their diets, people who disapprove of the industry’s animal treatment, and people who strongly feel that there are extreme health risks and financial burdens that come†¦show more content†¦(Wiki) The film for me shined light on the dark aspects of American food industries, influenced me to do further research on the topic, and evidently considerably influenced my perspective of food. Whi le the vision of animal cruelty painted in the film ultimately made me decide to become a practicing vegetarian, I would mainly blame my continued lifestyle choice on the benefits that I experienced when I initially made the transition as well as the harsh realities of the unsanitary procedures reveled in the film. Overall I would say, vegetarianism has made me a healthier person by making me constantly aware of what I put into my body (a main reason that I believe the issue is worth research), it has cured an esophageal health problem that I have been having since birth, and best of all in an essence the lifestyle choice lifted a huge weight off my shoulders by giving more energy, better physical health, and overall has made me a more confident person. Because of this positive experience, I am an extreme advocate for the way of life, and this topic is particularly compelling to me because I have a difficult time understanding the prejudices that make vegetarianism a national contro versy. In my research, I hope to gain greater insight on the health deficiencies that align with vegetarianism and eventually crack the myth of strict dieting being difficult to adhere to (especially for people with lower economic statuses or people on the run). Educating myselfShow MoreRelatedVegetarianism And The Effects Of Homocysteine703 Words   |  3 PagesVegetarianism and the Effects of Homocysteine. By: Samuel Varjabedian In this day and age, many people are removing meat from their diets to pursue health benefits. These can include: Reducing Stress, Lowering Cholesterol Intake, Increasing Mineral Intake, Lowering Depression, Reducing the Risk of Cardiovascular Failure and, Lowering Carcinogenic exposure found in meat. These benefits can come at the price of nutritional deficiencies, in particular a compound known as cobalamin (Vitamin B-12) hasRead MoreLife Of Pi By Three Types Of Religion2371 Words   |  10 Pagesthat come from that belief. Religion was born for people to understand love, hate, bad, evil, birth, and death. And all the other events that raise the question Why! Religion quickly became a big part of life. For example in the book religion for dummies it stated that Egyptians, who originated one of the earliest civilizations, began to create rituals to guarantee that the Nile River flooded on time every year. When the Nile flooded it brought rich, fertilizing soil to their farmland. Wi thout itRead MoreDoes the Perceived Risk of Punishment Deter Criminally Prone Individuals - Rational Choice, Self-Control and Crime.Pdf14337 Words   |  58 Pagescan illustrate this perspective with a simple metaphor. A restaurant owner can sell more prime rib by lowering its price, but not to vegetarian patrons. The price of prime rib here represents the situational inducement toward ordering meat, but vegetarianism represents a predisposition away from it, and thus the effect of meat pricing significantly varies by levels of meat eating. Likewise, the effects of deterrence perceptions might similarly vary by levels of criminal propensity. With this as backgroundRead MoreVirginia Woolf : An Omnivore Diet9176 Words   |  37 Pagesaway and look for something else. With that in mind I have written this book about changing your lifestyle with an easy, done-for-you approach. Laid out in simple dummies terms and guides with absolute master chef approved yummy recipes at the end. This is more than a vegetarian it’s a hybrid - it’s a grade or level of vegetarianism called pesco-vegetarian. This is a relatively new term (The Merriam-Webster dictionary dates the origin of the term to 1993). It allows for the occasional fish and

Parental Involvement in the Youth Criminal Justice System...

Summary of Context In their article Doug Hillian and Marge Reitsma- Street examines parents’ involvement in the youth criminal justice system in Western Canada. Their study was conducting on ten Caucasian families nine of which were middle and upper middle class, with sons, involved in the Juvenile Criminal Justice System. The study was to determine the parents place in the judicial system, which appears to make it more arduous for parents, attempting to deal with the difficult task of parenting young offenders, while navigating a system, which labels, blames, and assumes that as parents they are unfit, irresponsible, and uncaring. Hillian and Reitsma argues if one starts with the conceptual approaches to youth justice,†¦show more content†¦Moreover, it is with the utmost importance, that the courts strategize, on how to empower and motivate parent’s participation and involvement. The most obvious or realistic approach, would be to utilize studies with conc rete outcomes and conclusion, or expound on, or develop a study or focus group identifying the parents needs, parenting style, barriers, and other challenges that makes parental involvement difficult. Thus, it would allow the implementation of practical and viable solutions, specifically changing the systemic problems, empowering parents, and forging a collaborative relationship between the juvenile justice system, the community, and parents. Some things, should to be immediately done, such as treating parents with empathy and respect, understanding that they have rights and should be informed of those rights. Some of the apparent rights of the parents are fair treatment with dignity and respect, the rights to know what the courts expects of them, and informed of all scheduled court dates and appointments, which could be inserted in a pamphlet. 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