Business strategy of Pakistani Ice cream company

Business strategy of Pakistani Ice cream company Established in Pakistan, Ice Age Ltd. Company established manufacturing and selling ice cream shop. This project will have significant implications in the situation today and the cumulative weight of the disease among youth and adults because of increased intake of fat and sugar because of the cumulative satisfactory corruption in ice cream and juice. Making all kinds of ice cream production will be done on site and then be transported to a salon that was established in the heart of the city. Ice Age Ltd. entering the UK market with the aim to launch products as customers needs in English. The company will follow the approach of the strategic position of the target market. Ice Age Ltd. have been deposited into the account of income and behavioral factors while designing a product for UK customers. It is important for companies to recognize the behavior of customers before entry into such markets. Business strategy Our business strategy will include the determination of the most lucrative product markets in a period of time to build himself a new product in this segment. The most important factor for the success of the Ice Age Ltd Brand is perception and how far can build a positive image in the minds of customers. The concentration of the business environment, continuing competitive advantage of quality products will provide powerful support for building the market. Important for us to adopt a different strategy for the Indian market because of high customer who will buy them both for their families. So, we will introduce several new strategies to build ourselves up in the Indian market and develop a strong customer base The Model used for preparing the marketing strategy by Ice Age Ltd.. in the UK Market Product Range External Analysis Competitors Analysis Internal Analysis Environment Analysis Marketing Strategies Future Plans Conclusion The first involves the growth vector will get a market-penetration with existing products Ice Age Ltd will strive to attract customers from competitors through strategic positioning and will build a strong brand equity. The growth vector will involve the expansion of the product during his stay in the market today. Ice Age Ltd and will be offering a new product. This will be addressed not only to existing markets but also for the price conscious segment. The third growth vector will perform the same product to new markets. The fourth is the growth vector for the diversification into new product markets. We will focus on the growth of both vector and study strategies related to the Ice Cream markets. Internal Analysis According to recent studies, most of the newly launched products or services fail because of incorrect analysis of internal and external requirements.   States should be the most effective and efficient management of all internal problems and needs. Because the internal analysis so use full life cycle and the price really depends on the analysis, the Ice Age Ltd. has taken appropriate and effective to fully analyze all the requirements and conditions of the company. During internal analysis the promoter should take care of the following things Raw material requirement Power supply Labour requirement Working force Capital Working capital Internal rules and regulations Proper management Proper material handling External Analysis Customer Analysis UK market with a broad size and demand base offers great opportunities for marketers. Two-thirds of the country the customer lives in rural areas and nearly half of national income is generated here. Only natural that rural markets are an integral part of the total UK market despite the Pakistani market increased dramatically. Rural Bazar booming beyond expectation of all people. This was mainly credited to the surge in the buying capacity of farmers are now enjoying the effect of increasing surplus of agricultural products. In addition, the induction is expected to be Rs 140 billion in the rural sector through the governments rural development schemes in the Seventh Plan and about Rs 300 billion during the Eighth Plan is also believed to have contributed to the rapid growth of demand. High income coupled with low cost of living in rural communities means more money to spend. And the market provides those choices, changing trends and tastes well. Be Ice Age Ltd. has decided to penetrate this market with the basic idea of pressing the middle class that has established itself as a market for big knocks in the perception of many national and multinational players then try to forage into the Indian market. Competitors Analysis NEED OF COMPARISION Customer Mindset Customer loyalty has always had a different status for different brands. Sometimes they buy a few signs for the price or sometimes because of the features. Learn the customer mindset is very important as the level of awareness of individual purchases of different brands of unpredictable and always changing. Market The market share of players in the automotive market, two wheels have to be studied to determine which company in the booming and companies which are in the process of closing. Also sharing in advertising and promotion should be studied. Thus, the market helps us to know the current market leaders and followers of the market so we can develop efficient marketing strategies for various products after analyzing the current position of market players. SWOT Analysis SWOT analysis of Strengths, Weaknesses, Opportunities and Threats and his opponent a glimpse of the companys products. Should be compared to obtain the overall analysis of all major companies and to identify companies with better strength, more opportunities and on the other hand the company has more than weaknesses and threats The above diagram represents the sales of the famous Ice Cream parlors in UK and their sales before Ice Age entered the market This diagram represents the sales pattern of all the Ice Cream parlors in UK including Ice Age Ice Cream Parlor after one year from the launch of Ice Age Ltd (Estimated) Environment Analysis High initial cost of launching Costs associated with the launch of a new business or innovation in existing businesses. There are front ends large investments made in new products, including the cost of product development, market research, marketing and the most important test launching. To create awareness and develop brand new franchise to require very large initial expenditure required in the advertising launch, examples of free and promotional products. Launch costs as high as 50-100% of revenues in the first year and progressively reduce this cost as a sign of maturity, gain customer acceptance and revenue rose. For signs of sustained production of ads varies from 5 12% depending on the category. It is common to occasionally drive by re-launching, which involves repositioning the mark with a substantial marketing support. Market research Customers purchasing decisions based on the perception of the sign. They also continue to change with fashion, income and lifestyle changes. Unlike industrial products, it is difficult to differentiate products based on technical or functional reasons. With increasing competition, companies spend large amounts on the number of product launches. Market research and test marketing the inevitable. Business is located on two aspects of brand equity and distribution network. Marketing driven In relative terms, the marketing function has a greater interest in the Ice Cream. The players need to reach the mass population and compete with other brands. The difference is felt more than a real difference in the product. Brand equity Brand equity refers to intangible assets in the form of brand names. customer loyalty to particular brands is due to the perception that the product has a distinctively superior quality and consistent, satisfying his / her special needs and provide better value for money than other competitor brands. A sign of success to produce strong cash flow that allows brand owners to reinvest some of it in the form of aggressive advertising and promotion to strengthen the perceived benefits of the sign. The value of a mark created in customer demand at a particular indication or willingness to pay premium prices for signs of selection. Distribution network In this sector, one of the most significant success factor is the ability to build, develop, and maintain a strong distribution network. The availability of near customers is very important for the wider penetration of the product largely of high-value products. It took a very big effort to build a chain of stockists, retailers, distributors, etc., and build loyalty. There are entry barriers for new entrants as new products are usually slow moving and has a lower customer demand. Therefore dealers / retailers are reluctant to allocate resources and time. Established players use their power to block new entrants. However, when the product offers a powerful innovation, build equity faster as well as distribution networks. The main problem encountered while marketing in the UK market: a. The people retreated and left behind Market: Total population in poverty has not diminished in any way sufficient. So people are backward and backward until the market by and large the UK market characteristics. b. Many languages and dialects: Number of languages and dialects vary from country to country, region to region and from district to district as possible. The messages must be delivered in local languages and dialects. Although the number of languages that are only 16, which is estimated at around 850 dialects. c. Spreading false signs and seasonal demand: For every product there are many brands local variety, which is cheaper, and, therefore, is required for the masses. d. Different way of thinking: There is a big difference in peoples lifestyles. Brand choices that customers enjoy a different city from the choices available to rural customers. Rural customers usually have 2 or 3 signs to choose from, while the city has multiple choices. The difference is also in the way of thinking. Rural customers have a simple enough idea, compared with urban partners. Marketing Strategies The concept is to make a product different from competitors, or they. When we look at UK ice cream market, we see that the leader continues Naturals Maintained market leadership by continuously differentiate on the basis of a new taste. And comes with a connection in parallel with regular frequency. The only alternative for the Ice Age Ltd to survive in this industry is to differentiate itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, according to different factors of marketing mix four different strategies are made to develop the market in risk in the UK. Target Market Ice Age Ice Cream Health lounge offers a variety of sugar free ice cream and fat free. Ice cream made with special attention to health conscious people and young people and those suffering from diseases such as diabetes.   Ã‚  Ã‚  Ã‚  Ice Age is an exhibition of ice cream that health is the highest of the middle class and wealthy classes of society.   Ã‚  Ã‚  For various special flavor and sugar free and fat-free is the Ice Age of Ice more popular among people concerned about health and fitness.   Ã‚  Ice Age targets markets where people are willing to buy junk food for healthy appetite and the fact that the Ice Age ice-free completely free of fat and sugar to taste the same original. Ice Age and Ice is a market where people from the age of 1 year to 80 years can enjoy their favorite ice cream, bearing in mind those who are health conscious, diabetics, young, etc. Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity. The concept is to make the product different from those of its competitor. When we look at the UK Ice Cream market we see that the leaders naturals have constantly maintained its market leadership by constantly differentiating on the basis of new flavors. And coming up with line extensions with regular frequency. The only alternative for Ice Age Ltd. to survive in this industry will be to distinguish itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, as per the different factors of marketing mix 4 Different strategies are made to market in the developing metropolis in UK. Target Market Ice Age the healthy ice cream parlor offers a broad range of sugar free and fat free ice creams. The ice creams are specially made keeping in mind all the health conscious people as well as youth and people who suffer from illness like diabetes. Ice Age is a healthy ice cream parlor which targets the higher middle class and rich class of the society. Due to the variety of flavors and the specialty of being sugar free and fat free makes the Ice Age Ice Creams more popular among the fitness and health conscious people. Ice Age targets the market where people are ready to buy healthy junk food due to their taste buds and the fact that Ice Age Ice Creams are completely fat free and sugar free with the same original taste. Hence Ice Age Ice Creams targets the market where people from age group 1 year to 80 years can enjoy their favorite ice cream keeping in mind health conscious people, diabetic people, young people, etcà ¢Ã¢â€š ¬Ã‚ ¦ Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity S.W.O.T Analysis Strengths: Less fixed cost required Healthy No side effects Less consumption of sugar Less consumption of fats Reduces chances of illness like diabetes Useful for health conscious people Tasty with health Variety Eco-friendly Weaknesses: Slightly high in price due to use of special products Opportunities: Introduction of new flavors Easy in achieving break even point Prices can be reduced in short run Threats: Lot of competition from existing Ice Cream parlors offering sugar free ice creams

Mobile Phone and Social Media

There are days when I wish marathoner weren't even Invented-Yet I try to Imagine life without social media, and it makes me sad to realize how many people I would no longer be in contact with. The people I communicate with the most on Faceable are not the people that I'm closest to in life. Instead it's the people who either live in other cities or have moved on to other schools and our lives no longer intersect on a daily or weekly basis. I'm able to stay in touch with these people in a way that I wouldn't be able to without Faceable.We're able to share articles, books, recipes, and ideas. I'm able to see them accomplish life goals, get married, start families. Although these friendships are not the same as the friendships I have with my close friends and family, I still value the connection. Social media and smart phones are now a permanent part of society, and I think that is, for the most part, a positive thing. L, for one, am going to try to set aside my phone and ignore Faceabl e for hours at a time, and I'm going to get out of the bait of touching my phone during family and school times.I want to someday have a family, and when I do, devices will not be allowed at family meetings, so it makes sense to get out of the habit now. I'm going to continue to post interesting articles and photos when I see them. But I'm not going to constantly check to see how many â€Å"likes† and â€Å"comments†Ã¢â‚¬Ëœ have. As for using my smartened in public, that's not really an Issue for me. I'm usually daydreaming. â€Å"Look up from your phone. Shut down the display. Stop watching this video. Live life the real way†.This shows me that the rate of successful relationships has gone down because people are to busy using their phones for testing and social media Instead of Interacting with each other. I think that smart phones have been ruling peoples social life. I think that the message I picked will help me later In elite. I would definitely recommend this video to family and friends because it has a deep message in it and it could help in their life. Mobile Phone and Social Media By sucroseCultural Perspective: I-J/ England By now, if you spend any time on Faceable, you've probably seen the â€Å"Look Up† video. Relationship with smart phones and social media. I hate how it has become a reflex smartness weren't even invented. Yet I try to imagine life without social media, and an issue for me. I'm usually daydreaming. â€Å"Look up from your phone. Shut down the people are to busy using their phones for testing and social media instead of interacting with each other. Message I picked will help me later in life.

Vegetarianism for Dummies Essay - 897 Words

They say, â€Å"You are what you eat† and if making good food choices makes you a healthier and happier person, why are healthy food trends seemingly misunderstood and becoming a thing of the past? This semester I will be researching the advantages of choosing to obtain a vegetarian lifestyle and why some individuals are making arguments that are extremely against the practice. This topic is appropriate for a semester of sustained research because there are multiple viewpoints on the issue (including people who have experienced positive health benefits when they cut meat out of their diets, people who disapprove of the industry’s animal treatment, and people who strongly feel that there are extreme health risks and financial burdens that come†¦show more content†¦(Wiki) The film for me shined light on the dark aspects of American food industries, influenced me to do further research on the topic, and evidently considerably influenced my perspective of food. Whi le the vision of animal cruelty painted in the film ultimately made me decide to become a practicing vegetarian, I would mainly blame my continued lifestyle choice on the benefits that I experienced when I initially made the transition as well as the harsh realities of the unsanitary procedures reveled in the film. Overall I would say, vegetarianism has made me a healthier person by making me constantly aware of what I put into my body (a main reason that I believe the issue is worth research), it has cured an esophageal health problem that I have been having since birth, and best of all in an essence the lifestyle choice lifted a huge weight off my shoulders by giving more energy, better physical health, and overall has made me a more confident person. Because of this positive experience, I am an extreme advocate for the way of life, and this topic is particularly compelling to me because I have a difficult time understanding the prejudices that make vegetarianism a national contro versy. In my research, I hope to gain greater insight on the health deficiencies that align with vegetarianism and eventually crack the myth of strict dieting being difficult to adhere to (especially for people with lower economic statuses or people on the run). Educating myselfShow MoreRelatedVegetarianism And The Effects Of Homocysteine703 Words   |  3 PagesVegetarianism and the Effects of Homocysteine. By: Samuel Varjabedian In this day and age, many people are removing meat from their diets to pursue health benefits. These can include: Reducing Stress, Lowering Cholesterol Intake, Increasing Mineral Intake, Lowering Depression, Reducing the Risk of Cardiovascular Failure and, Lowering Carcinogenic exposure found in meat. These benefits can come at the price of nutritional deficiencies, in particular a compound known as cobalamin (Vitamin B-12) hasRead MoreLife Of Pi By Three Types Of Religion2371 Words   |  10 Pagesthat come from that belief. Religion was born for people to understand love, hate, bad, evil, birth, and death. And all the other events that raise the question Why! Religion quickly became a big part of life. For example in the book religion for dummies it stated that Egyptians, who originated one of the earliest civilizations, began to create rituals to guarantee that the Nile River flooded on time every year. When the Nile flooded it brought rich, fertilizing soil to their farmland. Wi thout itRead MoreDoes the Perceived Risk of Punishment Deter Criminally Prone Individuals - Rational Choice, Self-Control and Crime.Pdf14337 Words   |  58 Pagescan illustrate this perspective with a simple metaphor. A restaurant owner can sell more prime rib by lowering its price, but not to vegetarian patrons. The price of prime rib here represents the situational inducement toward ordering meat, but vegetarianism represents a predisposition away from it, and thus the effect of meat pricing significantly varies by levels of meat eating. Likewise, the effects of deterrence perceptions might similarly vary by levels of criminal propensity. With this as backgroundRead MoreVirginia Woolf : An Omnivore Diet9176 Words   |  37 Pagesaway and look for something else. With that in mind I have written this book about changing your lifestyle with an easy, done-for-you approach. Laid out in simple dummies terms and guides with absolute master chef approved yummy recipes at the end. This is more than a vegetarian it’s a hybrid - it’s a grade or level of vegetarianism called pesco-vegetarian. This is a relatively new term (The Merriam-Webster dictionary dates the origin of the term to 1993). It allows for the occasional fish and

Parental Involvement in the Youth Criminal Justice System...

Summary of Context In their article Doug Hillian and Marge Reitsma- Street examines parents’ involvement in the youth criminal justice system in Western Canada. Their study was conducting on ten Caucasian families nine of which were middle and upper middle class, with sons, involved in the Juvenile Criminal Justice System. The study was to determine the parents place in the judicial system, which appears to make it more arduous for parents, attempting to deal with the difficult task of parenting young offenders, while navigating a system, which labels, blames, and assumes that as parents they are unfit, irresponsible, and uncaring. Hillian and Reitsma argues if one starts with the conceptual approaches to youth justice,†¦show more content†¦Moreover, it is with the utmost importance, that the courts strategize, on how to empower and motivate parent’s participation and involvement. The most obvious or realistic approach, would be to utilize studies with conc rete outcomes and conclusion, or expound on, or develop a study or focus group identifying the parents needs, parenting style, barriers, and other challenges that makes parental involvement difficult. Thus, it would allow the implementation of practical and viable solutions, specifically changing the systemic problems, empowering parents, and forging a collaborative relationship between the juvenile justice system, the community, and parents. Some things, should to be immediately done, such as treating parents with empathy and respect, understanding that they have rights and should be informed of those rights. Some of the apparent rights of the parents are fair treatment with dignity and respect, the rights to know what the courts expects of them, and informed of all scheduled court dates and appointments, which could be inserted in a pamphlet. 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High Rates Of Poverty Sierra Leone Essay - 1161 Words

Following the end of a decade-long Civil War in 2002, the West African country of the Republic of Sierra Leone began a period of rebuilding, which has only been slowed by the recent Ebola epidemic. The total population of Sierra Leone hovers around 6,453,000, with about 1,004,000 of these children under five years old. The majority population is poor, with a GDP per capita at 1,600 USD, which ranks them in place 214 when compared globally. According to a 2004 estimate, 70.2% of the population is below the poverty line. Although Sierra Leone as country is fairly resource-rich, with resources including mining for diamonds and bauxite, â€Å"nearly half of the working-age population engages in subsistence agriculture. † High rates of poverty can place a significant burden on the health of a country. 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The reasons for this wide spread failure below the Sahara include the following: intervention of Europeans through colonialism and slavery, poverty and low rankings in the Human Development Index, along with political instability and the rushed attempt of the democratization processes. The challenges in Africa are numerous and complex. Socially and economically Africa

Motorcycle Helmet Usage Free Essays

The use of helmets in the United States is a highly controversial topic. The government has enacted and then repealed laws intended to uphold state helmet laws twice. Currently, regulation laws vary state to state. We will write a custom essay sample on Motorcycle Helmet Usage or any similar topic only for you Order Now Twenty states have comprehensive helmet laws. Seven states require riders under the age of twenty to wear a helmet, while 19 states require riders under the age of eighteen to wear one. Only three states, Colorado, Illinois, and Iowa, have no helmet regulation whatsoever. Motorcyclists protest their personal freedom, while others complain about the tax burden and higher insurance rates. Motorcycles account for less than 2% of all registered vehicles in the United States and 0.4% of all vehicle miles traveled. Unfortunately, riders account for more than 9% of all traffic deaths. Over the past ten years motorcycle related deaths have increased by about 89%. The motorcycle is both the most fuel efficient and the most hazardous highway vehicle there is. More than 2,500 motorcycle riders die in the United States each year, and over 60,000 are injured as a result of an accident. In general, riders and non riders seem to agree that it is obvious that a helmet can reduce the chance of brain injury and death. However, some believe helmets are more likely to cause an accident in the first place. Helmets limit hearing and peripheral vision capabilities which make it difficult for riders to be fully aware of what’s going on around them. The weight of the helmet, combined with hot weather can cause a sense of claustrophobia resulting in anxiety and dizziness. It is likely in these types of situations there is an increase in the chance of an accident. It is also possible to become paralyzed because of a helmet during a crash, under the right circumstances. This leaves some riders to believe there are similar risks whether they wear a helmet or not and they should be able to choose between to two. Some riders simply feel that helmets are uncomfortable and bulky, and it should be their own decision whether or not they want to wear one. And to others, they perceive the use of a helmet as â€Å"uncool†, which is enough justification for them. Contrary to some beliefs, a study by the National Public Services Research Institute concluded that the use of a motorcycle helmet does not interfere with the driver’s capability to hear or see what is going on around them.  Data collected by the National Highway Traffic Administration regarding motorcycle accidents in states where there is only a helmet law for minors indicates this type of helmet law is more difficult to enforce. The data showed that less that 40% of minors killed in crashes were wearing helmets, even though it was required by law. When a catastrophic accident has occurred, the financial burden is usually placed upon private insurers or the state. So in a state where there are multiple head injuries due to motorcycle accidents which require extensive medical treatment and rehabilitation, tax payers and others who carry insurance are financially affected. As a result, a number of people do support enforcing the helmet regulation laws since they feel directly impacted. The Crash Outcome Data Evaluation System (CODES) conducted an analysis of three states with the universal helmet laws and three states without. The inpatient charges for brain injury were double the cost in the states without the universal helmet laws. Numerous studies have concluded that motorcycle crash victims who were not wearing helmets are less likely to have insurance than crash victims who were wearing helmets. Others are less concerned with the financial burden, and more concerned with the psychological impact of witnessing a gruesome disaster, or having a friend or family member die in such a manner. According to the National Highway Traffic Safety Administration, (NHTSA) head injury is the number one cause of death in motorcycle accidents. A survey conducted in 1998 concluded that 46% of fatally injured motorcyclists were not wearing helmets. The NHTSA estimates that helmets diminish the possibility of death by 29% in a crash. In 1989, six states enacted a law requiring the use of helmets. All six have seen a reduction in deaths from motorcycle accidents since then. In 1980, motorcycle rider fatalities reached a record high of 5,144. By 1990 the numbers had decreased to 3,244. For the year of 1997 there were only 2,116, an all time low.  Other research indicates that helmet laws significantly decreases fatality rates, saves taxpayer’s money, decreases money lost due to missed work, and reduces the severity of head injuries. A study carried out in California showed that during the first four years after the elimination of the federal sanctions, motorcycle deaths increased by 61% while motorcycle registration increased only by 15%. In Hawaii, research conducted by the Department of Transportation showed that motorcyclists are three times more probable to suffer a traumatic brain injury as a result of a motorcycle crash.  The accuracy of statistical information is questionable. It has shown to be difficult to retrieve financial and medical information due to privacy rights and a lack of data. More information has been successfully collected from surviving crash victims than ones who did not survive. There may also be other contributing factors to these accidents besides the fact they weren’t wearing helmets. Different weather and the length of the riding season can have a significant impact on the varying statistics. Other alternatives to reducing the number of fatalities have been suggested. Riders tend to be more supportive of raising safety awareness and mandating education before obtaining a license, since it is common for motorcyclists to learn to ride without any type of education.  In Japan, the new motorcycle riders may start off with the smallest sized motorcycle, and after a set amount of time they are allowed to graduate to a larger motorcycle. If similar regulations were mandated in the United Sates, the number of fatalities could decrease without helmet laws. Some place the blame on inattentive automobile drivers. It is common to see automobile drivers talking on their cell phone, eating, drinking, etc. Distracted drivers are less likely to use blinkers and potentially more likely to hit a motorcyclist they did not notice previously. An emphasis on defensive driving because of these types of disasters in driver education could help promote safety and reduce motorcycle-related injuries. Small incentives could help promote the use of motorcycle helmets, rather than a mandatory law. For example, a reduction in the cost of motorcycle insurance for wearing a helmet might be beneficial. Some motorcycle stores have been known to give away free helmets, or offer to install free two-way communicators in them in hopes to encourage the use of helmets. While the majority of the public seems to support a mandatory helmet law, the majority of actual motorcycle riders support freedom of choice. There are good arguments supporting both sides. This is a highly debatable topic similar to one’s right to risk dying of lung cancer because they choose to smoke. It is highly unlikely a compromise will be made that is deemed reasonable by both sides. Works Cited Department of Motor Vehicles. Helmets: A Matter of Choice? 5 December 2006   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.dmv.org/how-to-guides/motorcycle-chouces.php SMS Research Marketing Services, Inc. March 2004. Motorcycle Helmets   Ã‚   Integration Report. 5 December 2006.    http://www.hawaii.gov/dot/publicaffairs/safecommunities/reports/motorcyclehelm  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ets/motorcycle-intergration.pdf SMS Research Marketing Services, Inc. January 2004. Executive Highlights. 6   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   December 2006.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.hawaii.gov/dot/publicaffairs/safecommunities/reports/motorcyclehelm  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ets/motorcycle-focusgroups.pdf    How to cite Motorcycle Helmet Usage, Essay examples

Tools for Complex Projects-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Complex Projects. Answer: Introduction Project process planning and control in most situations sees engineering encountering complication while managing a project. Any seasoned engineer will know that every project carries with it an 80% chance of encountering a complexity. The complexity is likely to slow a project and require the engineers to develop innovative approaches, solutions, and tools to resolve the problem (Pollack and Remington 2012). For a seasoned engineer, this is what makes the engineering profession thrilling, since you are always encountering hurdles and developing solutions to resolve them delivers true satifaction. Definition of Complex Projects A Complex project is any process, procedure or project which encounters a complication or hurdle making is difficult to execute and complete. The nature, size or type of project does not limit it from being a complex project and complex projects can be found right from ones home to multimillion civil and mechanical engineering projects (Thamhain, 2013). The secret behind these projects is being able to anticipate and resolve the problems without encountering serious delays or even halting the entire project. To understand the versatility of a complex projects two examples shall be discussed below which a better understanding will related to the definitions of complex projects. Household Complex Project Terrace Leaks Many top floor apartments will begin experiencing water seepage and leaks as the building grows older. This is directly related to the roof slab developing cracks over time which allows water to seep into the apartment. Sadly many apartment owners will face major complications related to stopping this water seepage and this will have a direct negative effect on the property value. The situation is even worse if the water seepage finds its way in to the electrical wiring pipes can cause shot circuits within the terrace (Vokey, 2012). Removal of the terrace is not an option and laying additional layers of concrete is not effective resulting in a complex and unresolvable problem for the home owner. Complex Industrial Projects Oil and gas have become a basic energy source most people depend on globally. To reduce and lower transportation costs oil companies lay under-water pipelines to transport the oil and gas. Earthquakes and other natural forces will sometimes damage the pipeline resulting in a serious problem. These are classified as being among the most complex industrial projects due to the nature and location of the pipelines which need maintaince (Wang, Cao, Luan and Zhang 2008). Engineers are forced to work under water using specializes tools and will face serious limitations which hamper the projects. Mapping Project Complexity Complex project surround us in our daily lives making it important to be prepared for such incidents and retain an open and cool mind towards resolving the complication. Only by remaining open minded towards the projects complications can any individual or engineer be able to devise solutions to the problem. Once a problem has been encountered the first step linked to finding a solution is mapping the problem and its complexity. This allows the engineer to understand the extent of the problem thus allowing them to consider approaches to resolve the problem. Mapping the complexity is critical towards understanding the problem and tracing it back to its origin or cause (Gransberg, Shane, Strong and Puerto 2012). This is important as is helps resolve the problem from its source thus preventing such a problem from developing again in future. For an engineer simply replacing a broken part is not the solution but understanding why the part was compromised in the first place allows the engi neer to first resolve the trigger than replacing the broken part which ensures smooth and undisturbed operations. Always look beyond the broken part to understand what causes the part to break in the first place. In some situations, this could be directed identifiable and in other situation requires additional intuition but this is the train a project engineer must have to tackle complex projects and achieve success. Complex Project Tool Development Every project will require certain tools to be used on the project making it important for the engineer to know all available tools so and how they are used so as to utilize them on a project. Tools used on projects are not necessarily limited to hardware used on the project but also include computers, software, robots and another specialized tool (Brinkkemper 1996) An engineer should be able to understand the problem and request for or design a tool to be used on the complex project. Analysis of the Problem The first steel linked to complex project tool development is being able to understand the problem and its causes. This requires the engineer to analysis and studies the problem closely and devises an approach linked to resolving it. Tool Design and Development The Tool development process involved the designing of a new tool or redesigning of existing tools to fix the problem. This could involve using conventional tools, computers as well as robots to handle a scenario (Selby, Treffinger, Isaksen, and Lauer, 2004) There is no limitation related to complex project tool development but in most situations, this tool will be a prototype which would continue being used on the project. Tool Redesign and Refinement Over time the tool will also continue to be redesigned and modified to improve its performance and ability to resolve even more complex problem scenario which may be encounter on the project. Most projects are long terms thus the tools used for each project will continue being utilized throughout the duration of the project. Staff and Engineer Tool Use Training Projects which have long term duration will also require the senior engineer to train staff on how to use the tools developed specifically for the project. This frees the engineer to focus on other areas of the project which may require his attention and would allow the staff and personnel to utilize the tool to resolve the complex problems they encounter on the project. Project problems are only classified as complex when they are new, recurring because not identified and no permanent solution identified (Corbridge, Rugg, Major, Shadbolt and Burton 1994). Once solutions and tools have been designed and developed to resolve the complex problem the issues are classified as just a problem since a solution to resolve it has been identified. Conclusion Process Planning, Control, and effective management require for every engineer to analysis a problem without focusing on its complexity so as to develop an effective solution to the problem. Every project is expected to experience some major complication which would require for tools to be developed to resolve the complex problem. Having the knowledge and experience to utilize computers, software and existing hardware to develop tools to resolve the complex problem are what certifies engineers as a qualified, experienced and capable professional capable of handling even complex projects. References Corbridge, C., Rugg, G., Major, N.P., Shadbolt, N.R. and Burton, A.M., 1994. Laddering: technique and tool use in knowledge acquisition. Knowledge Acquisition, 6(3), pp.315-341. Pollack, J. and Remington, K., 2012. Tools for complex projects. Gower Publishing, Ltd.. Selby, E.C., Treffinger, D.J., Isaksen, S.G. and Lauer, K.J., 2004. Defining and Assessing Problem?Solving Style: Design and Development of a New Tool. The Journal of Creative Behavior, 38(4), pp.221-243. Thamhain, H., 2013. Managing risks in complex projects. Project Management Journal, 44(2), pp.20-35. Vokey, D.E., Detec Systems Llc, 2012. Method and apparatus to detect and locate roof leaks. U.S. Patent 8,319,508. Wang, Z., Cao, Q., Luan, N. and Zhang, L., 2008, April. Development of new pipeline maintenance system for repairing early-built offshore oil pipelines. In Industrial Technology, 2008. ICIT 2008. IEEE International Conference on (pp. 1-6). IEEE.